Brand Discovery | Braided Tales
Braided Tales is a fun brand that I discovered when I made a visit to Rivaage Boutique in Royal Plaza Mall. The bracelets from Braided Tales make a good and memorable gift for any and every occasion. For those who are looking for something different, fashionable and creative, head over to Rivaage to book your pieces for they are definitely selling quite quickly.
Want to see what’s so fun about them?
Revealing The Secret
Braided Tales uses gold-plated charms to translate the story via illustration of objects, symbols and calligrapgy. The range of charms suited for an unisex audience is inspired by expressive art such as tattoos and graffiti. From the Chinese symbol of Love to the ‘Lovestruck’ emoticon used in our daily device-savvy conversations, there is a gift for your sweetheart no matter what the occasion. The ‘Ace of Spaces’ and ‘Cutting Edge’ charms are for your daring self or fearless friend.”. For a friend who is graduating why not gift them the ‘Wise Owl’ or if they are still studying, what better than the ‘Good Luck’ charm in Chinese scripture? The capsule collection also introduces the perfect set of friendship bracelets called ‘Sole-Mates’, the charm depicting every girls dream high-heel shoe. From ‘A Heart of Gold’ to ‘Hot Chick’, Braided Tales makes jewelry and gifting more accessible to the younger generation, who desire to convey their sentiments through art and fashion in their own terms
Simran Adnani is an Indian origin, Dubai resident and New York graduate from S.I Newhouse School of Publications at Syracuse University. She studied Advertising and Women & Gender Studies that inspired her to pursue art and business in a form that critically evaluates the trends of society. One day, she faced the challenge of buying her brother a ‘Rakhi’ (An Indian Raksha-bandhan festival bracelet that a sister ties to a brother) to realize they were all boring and tacky. Think, gold fluff and satin ornaments. Exactly. This sparkled her imagination to create ‘Urban Rakhis’ – and Braided Tales was born overnight.